CNBC Asia Launches New Mobile Portal With Starcut

(PRWEB) June 19, 2007 -- Today Starcut announced its collaboration with CNBC, First in Business Worldwide, for the provision of Starcut Media One, a leading mobile publishing platform, which hosts CNBC's new suite of mobile and SMS products. Through this platform, CNBC's up to the minute market news and information is optimized to be navigated on Web-enabled phones and PDAs, and is presented to achieve an enriched reading experience for the user. The platform also gives advertisers a new opportunity to sponsor CNBC's host of programs as it is delivered to its new breed of mobile audience around the world.

The site is not dependent on any carriers, and any consumer who has access to a GPRS / 3G network, around the world will be able to access the mobile site, wherever and however they want.

"We are thrilled to have CNBC Asia as our customer and to be able to expand our working relationship with them. This cooperation strengthens our position in the Asian market and enhances our global strategy to provide media and entertainment companies with compelling mobile services. We want to offer the most appealing mobile experience for the consumer and also give an opportunity for content and property owners to monetize their valuable assets in the mobile space," says Juha Tiihonen, CEO of Starcut Ltd.

Starcut successfully secured its collaboration with CNBC through a winning strategy of Starcut's intimate knowledge of the media industry, their expertise in digital technologies marketing as well of the proven heritage with both media and entertainment companies, such as Maxim magazine and MTV.

"The launch of the CNBC's new suite of mobile and SMS services marks the continued growth of our digital business, and Starcut's proven heritage, expertise and professionalism makes them the ideal partner to support us with the technical know-how within the mobile industry," said Alan Seiffert, Senior Vice President, Business Development and Partnerships. "We look forward to a successful collaboration with them."

While CNBC's basic mobile site is accessible free of charge, worldwide, CNBC's premium section, which contains specialized content, will be available as a subscription package to its registered members in the region's key markets - Singapore, Malaysia, Australia and Hong Kong. More markets are expected to be included in the pipeline as well as further enhancements to the site's features and functionalities.

"There is no doubt that a mobile solution is a natural extension to a content provider's digital strategy. More and more advertisers and content owners are realizing that they need to infiltrate the mobile space in order to reach their audience, effectively and efficiently. With the saturation of information, content and advertising, mobile devices are becoming the most coveted medium that can bridge personalized communications between the brand and its consumer. The addition of CNBC Asia to the Starcut clientele provides brands and agencies with another valuable mobile property that reaches the key demographic of Professionals, Managers, Executives and Business people - a major subset of the modern day consumer base," says Thomas Tea, General Manager of Starcut Asia Pacific Pte Ltd.

About CNBC Asia Pacific
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group, and a partnership with Digital Chosun, an entity of Chosun Daily Group of Companies, the premier multiplatform media conglomerate in Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband, on www.cnbc.com. CNBC content is also distributed on mobile platforms through selective markets.

For more information, please visit us at www.asia.cnbc.com.

CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the 'World's Most Admired' company in FORTUNE magazine's annual poll of executives (March 2007).

About Starcut Media One
The Starcut Media One platform, is Starcut's premier Mobile Internet solution that allows companies to leverage on the unique characteristics of mobile devices, drive a set of highly personalized mobile transactions and creates a new channel for brands to interact with audience.

With the Starcut Media One platform, companies can plan out an end-to-end mobile strategy customized for their brand, and optimized for almost all mobile handsets worldwide. An easy-to-use advertising module further supplements the platform to serve dynamic mobile advertisements to customers based on their interest and demographic.

About Starcut
Starcut is a leading mobile software company serving media, content owners and brands. Starcut develops and markets high quality software to create top of the line, ad supported mobile services. Starcut focuses on delivering the best user experience on each a single mobile device. Starcut has offices in New York, Helsinki and Singapore.

For more information, visit us at http://www.starcut.com

CONTACT INFORMATION

Starcut Ltd.
Heikki Leskinen
Head of Business Development
+358 40 5210125
heikki.leskinen(at)starcut.com

Starcut Asia Pacific Pte Ltd
Thomas Tea
General Manager
+65 6890 6234
thomas.tea(at)starcut.com

Nelly Jimron
Business Development Manager
+65 6890 6243
nelly.jimron(at)starcut.com

CNBC Asia Pacific
Reena Kumarasingham
Communications Manager
+65 6326 1123
reena.kumarasingham(at)cnbcasia.com

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